This serious game on Pharmaceutical Marketing is an online management simulation, focused on marketing strategy. It helps participants to develop their understanding and command of the whole marketing decision-making process for health products and drugs, from strategy design to sales execution.
During 7 rounds over 3 days, teams of students compete for the leadership position at the end of the game (winning criteria is the share price).
Since teams are composed of members from several universities, students will also benefit from virtual mobility and an intercultural experience. An expert will lecture students on interculturality during the kick-off and the debriefing sessions.
The winning team will earn a trip to Paris or to other universities of its members.
Registration deadline: 8 December 2021
Diese Veranstaltung findet auf Englisch statt. Weitere Informationen finden Sie auf der EUGLOH-Website.
Die European University Alliance for Global Health (EUGLOH) ist eine strategische Partnerschaft zwischen der Université Paris-Saclay, der Universität Lund, der Ludwig-Maximilians-Universität München, der Universidade do Porto und der Universität Szeged im Rahmen der Europäischen Hochschulinitiative der Europäischen Kommission.