The Mobility industry is undergoing a radical transformation — or is it? Find out how BMW’s Open Innovation unit taps into external as well as internal innovation stakeholders to ensure innovation leadership. How does BMW integrate start-ups? How does it detect emerging technologies on a global scale? How does this large corporate foster its employees’ entrepreneurial potential and new business models? What role do universities play in this process?
Dr. Manuel Schneider, responsible for Business Model Innovation at BMW, will provide exclusive insights into the organization of Open Innovation, its very human side and the resulting opportunities and challenges.
The LMU Innovation and Entrepreneurship Center hosts and drives interdisciplinary dialog on innovation and entrepreneurship. In its series “Let’s talk about innovation” the IEC invites innovation experts to share their perspective on innovation, including scientists, innovation managers, entrepreneurs and policymakers.