This serious game on Pharmaceutical Marketing is an online management simulation, focused on marketing strategy. It helps participants to develop their understanding and command of the whole marketing decision-making process for health products and drugs, from strategy design to sales execution.
During 7 rounds over 3 days, teams of students compete for the leadership position at the end of the game (winning criteria is the share price).
Since teams are composed of members from several universities, students will also benefit from virtual mobility and an intercultural experience. An expert will lecture students on interculturality during the kick-off and the debriefing sessions.
The winning team will earn a trip to Paris or to other universities of its members.
Registration deadline: 8 December 2021
Please find further information about the event and registration on the EUGLOH website.
The European University Alliance for Global Health (EUGLOH) is a strategic partnership between Université Paris-Saclay, University of Lund, Universidade do Porto, University of Szeged and LMU Munich under the European Higher Education Initiative of the European Commission.