11 Jul

Saudi influencers in regional and global contexts

Opening hours / Beginning:

6:15 pm

11 July 2023


Lecture hall M 105 Geschwister-Scholl-Platz 1 80539 München

Palm calligraphy: Mustafa Emary. From: One Thousand and One Nights. The book of love | © Verlag C.H.Beck

Saudi influencers have dominated the Arabic-speaking YouTube space since the mid-2010s. Deeply embedded in commercial structures and media systems on the Gulf, they align themselves with global standards. In my lecture, I would like to explore the global and regional dimensions of digital content, but also its national dimension. Beyond these issues, I will examine the theory and methodological practice of how research into influencers can be pursued in the context of future Arab media studies.

A lecture by Sabrina Zahren (LMU Munich) as part of the series "Cultures of Islam: Current Research" organized by 4MZ.

The event will be held in German. You can find more information on the website of the lecture series.

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