News
New LMU Officer for Marketing
15 Apr 2026
As of April 1, 2026, the University Leadership of LMU has appointed a new marketing officer to strategically strengthen the LMU brand both nationally and internationally.
Prof. Marko Sarstedt,
Head of the Institute of Marketing at the Munich School of Management and new LMU Chief Marketing Officer
The new LMU Chief Marketing Officer is Professor Marko Sarstedt, Head of the Institute of Marketing at the Munich School of Management. Sarstedt is widely recognized as one of the leading experts in data-driven marketing, with a strong international reputation. He is known for bridging the gap between academic methods and their practical application. His work helps organizations analyze consumer behavior and brand perception using data, enabling them to make empirically grounded decisions.
“I am delighted that, in Marko Sarstedt, we have gained not only an outstanding scholar but also a visionary leader for the future of our marketing,” says Professor Matthias Tschöp, President of the LMU. In his new role, Sarstedt will support marketing initiatives and advise the university on the ongoing development of the LMU brand.