From this core concept, the content strategy for LMU.DE’s central thematic clusters is derived:
- The LMU provides the science‑interested public with an overview of the key facts and figures, the history of LMU—and what it stands for overall. Under "Working at LMU," the university presents itself as an attractive employer in research and administration.
- LMU stands for cutting‑edge research. Under research you can find LMU’s research strategy, its research priorities, successes in the Excellence Strategy, high‑profile awards won by its researchers, ongoing collaborative projects, and the extensive services that LMU offers to researchers.
- What’s new in research, study, teaching? Who are the people behind the university? What services does LMU offer journalists? The newsroom answers these questions.
- The study inavigation section acts as the flagship for attracting prospective students from Germany and abroad. It focuses on the diverse range of study programs, logically linked with tailored information on university admission. Additionally, prospective students find a consolidated range of support services for choosing their field of study.
- Once accepted, prospective students join the LMU community. The workspace consolidates everything students need to study efficiently at LMU: key updates, central technical tools, services to navigate daily study life, information on study abroad or internships, and career‑qualifying offerings. To become a true "digital workplace," the Workspace is being gradually optimized, expanded, and eventually integrated with the new campus management system.
The content areas are made accessible through user-friendly and intuitive navigation. LMU is represented by its offerings and themes, not by its organizational units, thereby placing organization and internal communication in the background.
